Yayoi Kusama at Tate Modern in London
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Why marketing channels don’t matter →
When it boils down to optimising conversion, regardless of the channels, there is one thing that matters: consistency and relevance across all touch points. To achieve that and maintain value and what Bryan Eisenberg calls ‘scent’, one of the pillars of conversion, we must look at every interaction a (prospective) customer has with our brand. Online and offline.
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World's 25 Best Ski Towns →
Thanks to the near-constant storm cycles pumping out of neighboring Siberia, the mountains on the Japanese island of Hokkaido are globally renowned for having some of the most consistent, lightest powder on Earth. Niseko is the preeminent spot here, an amalgam of four independently owned, interconnected resorts that girdle 4,291-foot Mount Niseko Annupuri (skiable with one lift ticket). Averaging a jaw-dropping 590 inches of snow a year, there’s fresh powder more days than not on Niseko Annupuri and its abundant, lightly skied off-piste terrain (the Japanese have been inexplicably slow to embrace powder’s addictiveness). The town of Niseko, population 4,685, is an easy drive from the four separate base areas and features a laid-back, surfing-town vibe and dozens of onsen, or hot springs, for settling into after-ski comas.
Night skiing is huge here, and enormous stadium-style lights brighten 2,560 vertical feet of mainly on-piste skiing. Deep-powder runs through illuminated nighttime forest are a Niseko specialty. Given the windstorms that periodically lash the mountain, the mountain’s perfectly spaced birch forests are often the best, most sheltered places to ski and snowboard.
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To get at the relation between amygdala size and social networks, researchers began by measuring the size and complexity of about 60 adults’ social networks. In terms of size, the researchers were interested in the total number of people who a person was in regular contact with. In terms of complexity, the researchers looked at the number of different groups these friends could be divided into (e.g., book club, childhood friends, running group, etc.). The size and complexity of each person’s social network was then related to the size of their amygdala. Sure enough, the bigger the amygdala, the larger and more complex a person’s social network tended to be.
— When It Comes to Our Social Networks, Brain Size Matters | Psychology Today
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Short Sharp Science: Shuttle launches humanoid robot into space
After an initial testing period, NASA hopes that Robonaut 2 will become a useful member of the space station crew, carrying out simple tasks like cleaning to give station crew members more time for other work. It may even be sent outside the station to do inspections or maintenance work.
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Artist Joe Simpson is working on a series of detailed paintings of his favorite musicians’ faces. So far, he has completed portraits of indie royalty like Vampire Weekend’s Ezra Koenig, the National’s Matt Berninger (above), Iron & Wine’s Sam Beam, and more.
Each of the paintings is 60 centimeters by 60 centimeters, in oil on canvas. To create the paintings, Simpson meets the artist and takes photos. He’ll display all the portraits in a solo exhibition later this year.
Thus far, he’s done 14 photos, including images of Mark Ronson, Faithless’ Maxi Jazz, and Guillemots’ Fyfe Dangerfield. Check out more of his work at his website.
(Source: pitchfork.com)
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A fashion store in New Zealand is putting metal plates with advertisements on park benches so that their ads get “branded” into the thighs of people wearing shorts/skirts/dresses sitting on the benches.
While I give them a lot of credit for how resourceful, creative, and innovative this is, I still don’t like it. Plenty of people go to the park on their lunch break from the office, between classes, or to kill time before an interview or something else they may have to do. Then they’re stuck walking around with this shit on their legs until it goes away when they have important things to do. It makes them look classless and unprofessional. That’s just disrespectful to the people using the benches, in my opinion.
(Source: byejerkdiejerk)
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brunch - with coffee →
Looks like a very interesting alternative for smallish projects
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Mark Lanegan - Man In The Long Black Coat - Last.fm →
Love the crackling voice
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Few of the men I admired had achieved success or painted their incredible masterpieces on steep mountain faces by accident. To be sure, occasionally, a man, pushed beyond his limits overcame his own best efforts and managed to survive his ambition in a hostile environment. More often than not however those who were dishonest about their personal capacity or were ill prepared died.
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Acquiring the spirit necessary to win, which includes a positive acceptance of pain, is difficult in a society where comfort is more highly regarded than capacity. When genuine physical fitness is the norm for so few it is hard to avoid being dragged into the morass. You become what you do. How and what you become depends on environmental influence so you become who you hang around. Raise the standard your peers must meet and you’ll raise your expectations of yourself. If your environment is not making you better, change it. We did.
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Rise of the Marketing Technologist →
We’re taking over the world.
