We Wonder: 12 steps to better copywriting. By David Ogilvy →
April 19, 1955
Dear Mr Calt:
On March 22nd you wrote to me asking for some notes on my work habits as a copywriter. They are appalling, as you are about to see:
1. I have never written an advertisement in the office. Too many interruptions. I do all my writing at home.
2. I spend a long…
